Wholesale ordering your buyers will actually use
A complete B2B commerce system — negotiated pricing, self-serve reorders, quotes, and net terms — without the enterprise price tag or the consumer-platform workarounds.
My wholesale buyers still order by email and my store was never built for B2B.
A self-serve B2B portal with each account's own pricing — wholesale and D2C from one system.
Most B2B sellers are stuck between two bad options: a consumer platform like Shopify that treats wholesale as an afterthought, or an enterprise system that costs a fortune and takes a year to deploy. So your buyers still order by email and your team re-keys purchase orders by hand. We install a real B2B commerce system — a self-serve portal where each account logs in to its own negotiated pricing and reorders in seconds, with bulk ordering, net terms, approvals, and quote-to-order built in. Run wholesale and direct-to-consumer from one backend, with one source of product truth. You stop taking orders manually and start scaling the channel that actually has margin.
Why this matters now
- $32T+ — Global B2B e-commerce market — several times larger than all of B2C combined (Mordor Intelligence / Digital Commerce 360)
- 78% — of brands now rank wholesale as their #1 investment channel for 2026 (2026 State of B2B eCommerce)
- 60–80% — rise in D2C customer acquisition costs since 2021 — wholesale margins have never mattered more (Industry reports)
What you get
- Self-serve buyer portal: Your wholesale accounts log in, see their own negotiated pricing, browse your catalog, and place reorders without calling a rep — freeing your team from order-taking and letting buyers move at their own pace.
- Account-specific pricing & catalogs: Every buyer sees exactly what they're supposed to see — their contracted price, their tier, their product list. No spreadsheets emailed back and forth, no rep manually quoting the same account for the fifth time.
- Wholesale and D2C from one system: Run your retail storefront and your wholesale channel from a single backend. No cobbled-together platforms, no duplicate product data, no reconciling two separate order streams at month-end.
- One source of truth for product data: Specs, images, dimensions, descriptions — maintained once and pushed automatically to every channel. Updates flow everywhere the moment you make them, so buyers always have accurate information.
- B2B-native order management: Bulk ordering, purchase-order uploads, internal approval workflows, net terms, reorder shortcuts, and full order history — all the table-stakes B2B buyers expect that a consumer platform was never designed to handle.
- Quote-to-order for large or custom deals: Buyers submit an RFQ; your team responds with a formal quote; the buyer approves and converts it to an order in one click. The whole negotiation lives in one place — no email threads to excavate when something goes wrong.
Best for: Brands, wholesalers, distributors, and manufacturers selling to other businesses — especially those outgrowing a consumer-built store or priced out of enterprise commerce.
Common questions
Does this replace Shopify or my current online store?
It depends on what you need. If your existing storefront handles your D2C sales well, we can run the B2B portal alongside it and keep both. If your current setup is causing more problems than it solves — duplicated data, manual workarounds, pricing that leaks across channels — we'll talk through whether a unified system makes more sense. We don't rip and replace for the sake of it.
We already have an ERP or accounting system — does it integrate?
Yes. The system is built to push and pull from the tools you already run — inventory levels, customer records, order status, invoices. We scope the integrations during discovery so nothing lives in a silo. If you have a specific system you're worried about, tell us early and we'll confirm what's possible before we start.
Can we really run D2C and wholesale on the same system?
That's one of the core reasons this exists. Consumer-native platforms bolt on a wholesale module as an afterthought — the pricing logic, catalog control, and checkout experience were designed for retail buyers, and it shows. We build both channels natively in one system so the data is shared, the admin is unified, and neither channel is a second-class citizen.
What about net terms, internal approvals, and PO workflows?
All of it is built in, not bolted on. Buyers can submit POs, your team can configure approval thresholds, and net-terms accounts get invoiced on the schedule you set — with automated reminders if payment runs late. We configure the rules to match how you actually operate, not the other way around.
How long does it take to launch?
Most installations are live within 6–10 weeks. The range depends on how many accounts you're migrating, how complex your pricing rules are, and whether we're integrating with an existing ERP. We'll give you a realistic timeline during the strategy call — and we build in a structured testing phase so your wholesale team and your top accounts can kick the tires before it goes live to everyone.