Stop paying $150 a click to watch leads go cold
Legal is the most expensive vertical in paid search — and most firms are still leaking leads at every step between the click and the signed retainer. StoryDrips installs the AI systems that close that gap: better follow-up, cleaner intake, and the attribution data to know exactly what's working.
What we fix for Law Firm
“We’re spending six figures on Google Ads and I genuinely have no idea which campaigns are producing signed retainers.”
Lead Attribution & Tracking ties every signed case back to the exact keyword and campaign that started it.
“Someone calls, we’re in court, they leave a voicemail — and we never hear from them again.”
Email & Nurture Sequences automatically follow every inquiry from first contact through signed consult, no manual effort.
“Bigger firms are showing up in Google and now in ChatGPT. We’re invisible.”
AI Search & SEO gets your firm found in AI assistants and organic search when prospects are actively looking for an attorney.
“My paralegals spend half their day pulling information out of intake forms and re-entering it into the case system.”
Document Processing Autopilot extracts data from intake paperwork, contracts, and case docs automatically — no re-keying.
“New associates and staff interrupt paralegals for answers that are already in our playbook somewhere.”
Your Business Brain gives every staff member instant answers drawn from the firm’s own procedures, intake scripts, and precedents.
“We’re losing prospects because our intake process is slow and the forms look like they were built in 2009.”
Instant Digital Intake delivers a branded, mobile-friendly intake link with e-sign that feeds clean data directly into your system.
The systems we'd install
Common questions
Is any of this compliant with bar advertising rules?
These are operational and marketing-automation systems — intake workflows, follow-up sequences, internal knowledge tools — not advertising content. Compliance with your state bar's advertising rules still sits with your firm and counsel, exactly as it should. Nothing here generates legal content on your behalf or makes representations to prospective clients without your review.
Will it work for my practice area?
Yes. The systems are configured around your firm's specific practice areas, intake language, and client journey — not a generic legal template. Whether you're running a PI shop, a family law practice, or a multi-practice firm, the setup maps to how your cases actually come in.
We already have Clio / MyCase / a case management system. Does this replace it?
No — it works alongside it. Your case management system stays in place. We connect intake, follow-up, attribution, and your internal knowledge layer to what you already have, so you're not ripping anything out and your team doesn't have to learn a new platform.
How is our client data handled?
Client data stays in systems you control. We don't store case files or client PII on shared infrastructure. Your Business Brain runs on your firm's own documents and is private to your team. If you have specific data-handling requirements, we walk through the architecture before anything goes live.
How fast can we start seeing more signed cases?
Most firms see the lead follow-up and intake systems live within the first few weeks — that's typically where the fastest wins show up, because you stop losing leads that were already coming in. Attribution and AI search improvements compound over the following months as more data flows through.