She was running her store on nine tools. Now one brain runs the whole thing.
Twelve commerce functions — acquisition, lifecycle, retention, reviews, rewards, ops and analytics — unified into a single AI operating brain. Built in three days. No new headcount. The owner still approves everything customer-facing.
The problem: SaaS sprawl
Nine tools, each holding one slice of the truth and none of them talking to each other: Shopify, Recharge, Stamped reviews, Klaviyo, a loyalty app, UpPromote affiliates, ShipStation, Shopify Inbox and Google Analytics. The output was dashboards, exports, spreadsheets and manual work — not decisions.
What the brain runs
- Customer data / CDP — one unified customer view and identity
- Paid acquisition — CAC, MER, LTV, creatives, audiences
- Content, SEO and AEO — findability across search and AI assistants
- Merchandising and CRO — collections, PDPs, A/B tests
- Email / SMS and CRM — flows, segments, win-backs, triggers
- Reviews and UGC — in-house reviews and sentiment
- Subscriptions and retention — churn cause, cohorts, LTV
- Marketplaces — Amazon, Walmart and more
- Fulfillment, ops and inventory — orders, shipping, 3PLs
- Loyalty and rewards — points, tiers, redemptions, VIP
- Analytics and unit economics — what happened, why, what to do
- CX and support — customer history, answers, resolutions
How it runs
Observe, reason, decide, execute, learn — continuously. Every customer-facing action is human-approved.
The build: three days
- Day 1 — connect the business: store, subscriptions, email, reviews, analytics, inventory, orders and acquisition data
- Day 2 — build the intelligence layer: customer identity, cohorts, lifecycle logic, unit economics, attribution
- Day 3 — give the brain tools: email/SMS, audiences, segments, rewards, reviews, reports and actions
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